Welcome to Hal Tura’s business website.
Here you will find important information about a variety of important companies and our catalog of the most important websites for different products. Shopping online and finding the best websites for different products takes a certain level of skill. There are many websites online that provide false or deceptive information, or poorly researched advice regarding the best products available online. We seek to provide an inventory of some of the better websites available.
About Hal Tura
My professional experience is in business management and I have a bachelor’s degree in this field. My specific area of expertise is online retail sales. For 2012, online retail sales are expected to have at least a 40% growth globally, and bricks and mortar business need to seriously consider having an online component in order to be competitive in this expanding market.
There are many advantages to an online sales presence. To start, there is usually a much lower overhead involved when you are expanding your sales base online. However, in order to be successful online you need to understand the basics of online marketing, including search engine optimization (SEO) and website development. For your website to be successful, you are going to need to have an easy to use and fully functional shopping cart system. You will need to understand who your customers are and anticipate what kind of questions and needs they might have. Allowing customers to easily contact you via a contact form and asking questions easily via your contact form, live chat or similar feature will help inspire trust and confidence in your company and your brand.
Search Engine Optimization is key to getting visitors to your website. Increasing traffic to your website may be the single most important factor in terms of the ultimate success of your company. There are many SEO marketing companies available that can help you with your SEO efforts, however learning yourself about this process may be crucial to your success as a business. If you understand the basics of SEO, you will be able to better learn if those who you are contracting out this work to are doing a good job or not.
Another factor that you should consider is the monetization method you want to pursue with your online websites. Some example would be ad based sites, where you provide useful information to a consumer and support the website via related ad content on the website.
Affiliate websites are another popular online website model. For this model, you will become an affiliate for another retailer and refer visitors to their website to make the actual purchase. An example might be the Amazon.com website – you can refer visitors to Amazon to make a purchase and receive a small commission from this referral. (Of course, if you produce your own products or provide your own services you will simply market your product directly to the consumer).
Some Sample Websites
Here are some examples of websites online that pursue different monetization opportunities:
chair lift for stairs – This is an example of a website that uses the ads program as its monetization strategy. The website aims to provide information without endorsing specific products. The aim of such a website is informational in nature, not to actually sell chair lifts for stair. The site aims to educate consumers and help them with their decisions, and the website is supported by contextual advertising.
carpet shampooer reviews – This is an example of a website that works as an affiliate (in this case with the Amazon program). The website compiles information about customer experiences and reviews of a product, and aims to provide that information to consumers so that they can better make a decision about which model is best for their needs. If a carpet shampooer is purchased using one of the affiliate links on the website, the website owner will receive a commission.
raw food books – This final example is of a website selling an informational product (not a physical product like the carpet shampooer website). In this case, the link is an affiliate link as well, but the product will be instantly downloadable.
If you have any additional questions about how to monetize your website or about SEO issues, please don’t hesitate to contact us using the contact form provided.
- Hal Tura